Cold calling? Don’t be that guy.
We all experienced cold calling, spam emails, nasty marketing and sales people not willing to take “No” for an answer. The first impression is important and we are, as ethical marketers, don’t want to be associated with such experience.
Lead generation is a process of attracting strangers that have interest in your product or service and converting them into a prospect through downloadable documentation, discount offer, downloadable documentation, etc.
Every sale has five basic obstacles: No need, No money, No hurry, No desire, No trust. ~ Zig Zigler
So how do we generate leads without irritating anyone?
The important part of good marketing is finding a way to attract attention and make visitors an offer they can’t refuse.
For example, if you are a very niche company in an engineering field, you would want to create technical documentation that is not freely available or accessible anywhere on the internet and has a lot of value in a sense of content.
You can offer this document as downloadable in exchange for the personal information (email address). People that will be willing to provide their personal information in exchange for your goodies express a sincere interested in your product and that makes them great leads.
Once we have leads and their consent for communication we can proceed to the lead nurturing process moving leads further down the sales pipeline.