Tell your story in a noisy social world
According to the State of B2B Procurement study from the Acquity Group, 94% of business buyers do some form of online research:
● 77% use Google search
● 84.3% check business websites
● 34% visit 3rd party websites
● 41% read user reviews
Online space is clustered and oversaturated. Does your business stand out from the crowd?
Everyone is obsessed with Search Engine Optimization (SEO) and craving for these top 3 results in Google’s search results page.
But the thing is, it is not as important as it used to be and here is why:
Usually, the first 4 results in Google’s search results will be ads. Ads will be followed by Google Maps results, followed by the Wikipedia, and followed by a local business directory such as Yelp or Best Business Bureau. So, even if you are ranked first you still end up in the bottom part of the page.
So what is the solution?
You’ve heard about this before, but do you really need this?
The beauty of marketing automation is that it can be combined with a CRM system. Marketing automation allows automatic lead capturing, nurturing, and moving down the sales pipeline without you doing much. You can plan and schedule all your marketing activities, such as emails, social media posting, blog posts – all within one system. Moreover, a decent marketing automation system will gather all your analytics and stats and will help you understand how well you perform compared to the previous similar period of time or relative to the competitors.
Someone visited your website, meaning they indicated interested in your company’s product or service. But how do we capture them and convert into a prospect?
Normally we will want to offer something good (coupon, ebook, case study) to get them naturally interested in the company and allow us to have their name and/or email address. Offers that brings real value usually resonate better with the website visitors, and that’s exactly what lead generation is: It’s a way of warming up potential customers, capturing their personal information, and moving them further down the sales pipeline through lead nurturing.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) can get very expensive and takes a long time to achieve results. How long? Anything from 6 months to few years, depending on budget, niche, and competition.
But is SEO worth it anymore?
In the best case scenario of perfectly well-done SEO, we end up on the second half of the first page. This makes the conventional SEO that focuses on keywords strategy very inefficient and unproductive. However, SEO is still playing important role in acquiring organic leads, and there are ways of optimizing the website in topic “clusters”. Content clustering usually increases organic traffic 20-30% in only two months after implementation.